PRINCIPLES · 01
System, not chance
We manage advertising through a clear system — not random actions.
Performance marketing in Tashkent — Google Ads, Meta, Yandex DirectI turn marketing spend into measurable growth.
I work with ambitious businesses to build acquisition systems that connect advertising, analytics and revenue.
Platforms and measurement stack
Google Ads
YouTube Ads
Meta Ads
Instagram
Facebook
TikTok Ads
Direct
Telegram Ads
LinkedIn Ads
VK Ads
WhatsApp
Google Analytics 4
Google Tag Manager- Meta Pixel
- Meta Conversions API
Google Search Console
Looker Studio
Google Sheets
n8n
ChatGPT
Claude
Notion
Canva
Figma
SYSTEM
I don't just run ads.
I work across the acquisition system — from traffic and tracking to conversion and revenue.
- 01TrafficGoogle, Meta, Yandex, Telegram — the right audienceGoogle, Meta, Yandex, Telegram — the right audience
- 02Landing PageOffer and page built to convertOffer and page built to convert
- 03ConversionPixel, CAPI, GA4 — every lead measuredPixel, CAPI, GA4 — every lead measured
- 04CRMNo lost leads, the source is always visibleNo lost leads, the source is always visible
- 05RevenueDecisions on ROAS and sales, not clicksDecisions on ROAS and sales, not clicks
- 06RetentionRepeat sales and remarketingRepeat sales and remarketing
Optimization happens across the system, not inside one ad account.
6 disciplines, one outcome.
Every project sits at the intersection of these disciplines — none of them works in isolation.
01Daily monitoring
Every workday morning I check Google Ads, Meta Ads, Yandex Direct and Telegram Ads budgets, site uptime, and the status of ad elements — preventing unexpected downtime and wasted spend.
02Weekly optimization
Every week I clean up traffic (negative keywords), improve auction bids and Quality Score, analyze creatives to shift budget toward the best performers, and audit the site's conversion path.
03Technical monitoring for online stores
I monitor Google Merchant Center, Meta Commerce Manager and Yandex Direct product feeds, fix rejected products and feed errors, and update categories when the season or collection changes.
04Monthly strategy & reporting
Every month results are compared against KPIs, the factors behind them are analyzed in depth, and a clear plan is set for the next month.
05Monthly strategy meeting
Within the first week of each month we discuss last month's results, tested hypotheses, competitor activity, and next month's budget.
06Project passport
Every project has a single management document — dashboard links, media plans, meeting protocols, and A/B test history. The client can access it anytime.
I don't optimize campaigns in isolation. I look at the full path: from traffic to retention.
Are we reaching the right people?
PRINCIPLES
Principles
PRINCIPLES · 02
No minutes, no meeting
After every meeting or important call, decisions, tasks, owners, and deadlines are written down. If there's no record, the meeting didn't happen.
PRINCIPLES · 03
The minimum standard is a floor, not a ceiling
This service standard is a minimum, not a limit. Whenever the project's goals call for it, extra tests and optimizations are made without waiting for a separate sign-off.
Now
Last updated: October 22, 2026
Beyond marketing
Not every limit is real. Some of them we build ourselves, in our own head. Running, mountains, and the gym showed me the moments where mental readiness matters more than physical readiness. Getting a result doesn't always take more effort — sometimes it just takes a better system. I follow the same principle in marketing: measure the process, optimize daily, and build a system that works for long-term growth.
- Running
- Discipline
- Learning
- Building in public
- Experiments
Thinking in public
Short notes on marketing, analytics and growth.
Follow the work
Which ad platform is right for you?
5 questions to find out which platform — Google, Meta, Yandex, LinkedIn, or Telegram — fits your business best.
Have a growth problem?
Let's see whether I can help.
Contact methods
Available for selected projects