PERFORMANCE MARKETING / DIGITAL GROWTH
I turn marketing spend into measurable growth.
I work with ambitious businesses to build acquisition systems that connect advertising, analytics and revenue.
SYSTEM
I don't just run ads.
I work across the acquisition system — from traffic and tracking to conversion and revenue.
- 01Traffic
- 02Landing Page
- 03Conversion
- 04CRM
- 05Revenue
- 06Retention
Optimization happens across the system, not inside one ad account.
CAPABILITIES
Four disciplines, one outcome.
Every project sits at the intersection of these four — none of them works in isolation.
SELECTED WORK
Selected work
Real problems. Real experiments. Measurable outcomes.
HOW I THINK
Ads are only one part of the system.
I don't optimize campaigns in isolation. I look at the full path: from traffic to retention.
Are we reaching the right people?
PRINCIPLES
Principles
NOW
Now
Last updated: August 24, 2026
BEYOND MARKETING
Beyond marketing
Working with numbers takes discipline. That discipline shows up the same way in marketing as it does everywhere else.
- Running
- Discipline
- Learning
- Building in public
- Experiments
THINKING IN PUBLIC
Thinking in public
Short notes on marketing, analytics and growth.
FOLLOW THE WORK
Follow the work
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